In order to access services like Google Analytics you will need a Google account either in the form of a gmail or googlemail email address or an account linked to an existing “work” email address.
To add a google account to an existing email address follow the instructions below.
1. Navigate to https://accounts.google.com/signup
2. Complete the form making sure to click “Use my current email address instead”
3. Click [Next] to complete the signup process.
You will now be able to login to services such as Google Analytics with your “work” email address.