One of the key metrics you will often see talked about when discussing website visitors is the bounce rate. This is defined as the percentage of visitors who visit a webpage without an action, ie clicking a link. For example a bounce rate of 50% would mean that half...
SEO or Search Engine Optimisation (Or Optimization for the Americans) is the act of improving a website's chances of showing up when somebody searches for a given word or phrase. This blog post aims to outline what is involved in the process. Keyword Strategy First we...
PPC or Pay Per click is a service offered by Google and others that allows you to bid on certain words and phrases and display ads at the top of the search results when people search for those terms. Let's say you are a psychotherapist based in Manchester and want to...
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