When it comes to online video platforms, two names immediately come to mind: YouTube and Vimeo. Both platforms have their own pros and cons, and choosing the right one for your small business can be a challenge. In this post, we’ll take a look at the key differences...
The new year is a great time to take a step back and plan out your marketing activity for the upcoming year. This will help ensure that you are able to effectively promote your business and reach your target audience. Here are a few steps to help you plan your...
If you want your content to stand out in today's crowded marketplace, you need to make sure it's compelling and engaging. Here are five strategies you can use to make your content shine Write headlines that are clear, interesting, and make use of keywords Writing...
Christmas is a time for giving, and what better way to show your clients that you care than by sending them a festive card? Here are four reasons why sending Christmas cards to your clients is a great idea 1. It shows that you value their business 2. It helps to...
We recently came across an issue where a client had given us a review on Facebook but we could not see it, after some investigation we realised the issue was the clients audience. If their Facebook profile is set up to share their posts with a limited number of...
People often talk about Adwords or Pay Per Click Marketing but what actual is it? and how can in help your business. Lets start with the basics, most businesses want to be at the top of Google, as this is where most website traffic comes from, but how do you do this?...
One of the key metrics you will often see talked about when discussing website visitors is the bounce rate. This is defined as the percentage of visitors who visit a webpage without an action, ie clicking a link. For example a bounce rate of 50% would mean that half...
SEO or Search Engine Optimisation (Or Optimization for the Americans) is the act of improving a website's chances of showing up when somebody searches for a given word or phrase. This blog post aims to outline what is involved in the process. Keyword Strategy First we...
PPC or Pay Per click is a service offered by Google and others that allows you to bid on certain words and phrases and display ads at the top of the search results when people search for those terms. Let's say you are a psychotherapist based in Manchester and want to...