Sometimes when people provide us with content we may say that it is in the wrong "aspect ratio" but what do we actually mean by that? Aspect ratio refers to the proportional relationship between the width and height of a visual display or an image. It is usually...
I often tell people I'm working with or training about the importance of images on their website, stock photos have a place, but they are never a replacement for photos of your actual work. When it comes to talking photos many website owners will take photos...
People often talk about Adwords or Pay Per Click Marketing but what actual is it? and how can in help your business. Lets start with the basics, most businesses want to be at the top of Google, as this is where most website traffic comes from, but how do you do this?...
When we talk about how thick paper is we tend to use the term gsm, gsm stands for grams per square meter, so you need to imagine a sheet of the paper 1m by 1m being put on some scales. The heavier the weight of this paper, then the thicker your paper stock will be. To...
This is something that crops up again and again and causes confusion for many people so I thought I'd take a few minutes to explain it. Facebook Profiles A Facebook profile is what individuals have, this is where you chat with friends and family, share photos, play...
We often have to talk about colours when building a website or having something printed, but simply saying Cyan is not enough, one persons idea of Cyan could be different from an other persons idea of Cyan. For that reason we use various standard descriptions of...
SEO or Search Engine Optimisation (Or Optimization for the Americans) is the act of improving a website's chances of showing up when somebody searches for a given word or phrase. This blog post aims to outline what is involved in the process. Keyword Strategy First we...
If you own a website you may hear talk of Domain Names, DNS, Name Servers etc, so its helpful to have a basic understanding of what they all do. This isn't intended as a technical explanation, but more as a simplification explaining the minimum you need to know....