When it comes to online video platforms, two names immediately come to mind: YouTube and Vimeo. Both platforms have their own pros and cons, and choosing the right one for your small business can be a challenge. In this post, we’ll take a look at the key differences between YouTube and Vimeo and help you decide which platform is the best fit for your business.
YouTube: The World’s Largest Video Platform
YouTube is the world’s largest video platform and it’s free to use. It has over 2 billion monthly active users and a massive library of videos covering a wide range of topics. This makes it the perfect platform for small businesses looking to reach a large and diverse audience. Additionally, with the rise of video content and its increasing importance in the digital marketing mix, it’s easier than ever for small businesses to get their message across to their target audience through YouTube.
Vimeo is a paid video platform, with plans starting at £10/month. It is aimed at creatives and professionals who want a more polished, professional look and feel for their videos. Vimeo offers a range of features including high-quality video hosting, customisable video player, and detailed analytics. Vimeo also has a smaller and more engaged audience compared to YouTube, which could make it easier for small businesses to reach their target audience.
So what does it matter?
Its all about what you want to do with the video, if the purpose of the video is to bring people into the site, then YouTube is the right platform, however if you want to put video on your website for your visitors, but don’t want them getting distracted by other videos (displayed at the end on YouTube) then Vimeo is the answer because the customisation tools allow you to hide the fact that the video is hosted elsewhere and embed it in your site with no distracting features.
In short, YouTube brings visitors in, Vimeo keeps them there.