I often tell people I’m working with or training about the importance of images on their website, stock photos have a place, but they are never a replacement for photos of your actual work. When it comes to talking photos many website owners will take photos themselves rather than using a photographer, often this is to save costs, however long term its likely to cost you in lower conversion rates.
A small investment now in professional photography is likely to result in higher conversion rates and therefore a better return on your investment. Take a look at the photos below and judge for yourself, which show off the work better?
Kitchens by justinbrownjoinery.com who did a fantastic job on my kitchen!
Photography by sarahbeephotography.co.uk